Are users abandoning your onboarding process? 5 mistakes that reduce your conversion rate

At this point, we know that the onboarding process is crucial for turning users into customers. However, it’s common for many to abandon the process before completing it. This is due to mistakes in the design of the process. These obstacles generate frustration and distrust, directly affecting the conversion rate.

In this article, we explore 5 key mistakes that reduce your conversion and provide practical solutions to improve the onboarding experience, ALWAYS using advanced technologies like facial recognition for KYC and KYB to streamline and secure the process.

Mistakes that reduce your conversion

1. Requesting too much information at the start

You should know that an overly lengthy form can overwhelm users and cause them to abandon the onboarding process. Many companies believe that asking for all the data upfront speeds up the conversion, but in reality, it can drastically reduce the completion rate. If the user doesn’t see an immediate benefit from providing so much information, frustration and distrust increase.

The solution here is progressive onboarding. You should ask only for essential data initially and add the rest as the user progresses. Also, explaining the purpose of each piece of information builds trust. Integrating KYC/KYB facial recognition technologies can also streamline the process, reducing friction.

2. Non-intuitive user experience

If the onboarding is confusing or slow, users get frustrated and drop out. Unclear interfaces, ambiguous instructions, or long loading times create friction and reduce conversion.

To avoid this, design a smooth and intuitive flow with clear visual cues and simple navigation. Optimizing speed and minimizing unnecessary steps enhances the experience.

3. Slow or complicated identity verification

If the verification process is manual, requires too many steps, or takes too long, users can lose patience and abandon the onboarding. Delays generate distrust and make the process seem unnecessarily complicated.

To prevent this, implement facial recognition KYC and KYB technologies that automate and speed up identity validation. These solutions allow documents and faces to be verified in seconds, reducing friction and improving the user experience. A quick and efficient process also boosts security and trust in the platform.

4. Lack of trust and transparency

If users don’t feel their data is protected or don’t understand how their information will be used, they are likely to abandon the onboarding process. Distrust in the platform’s security can hinder conversion, especially in processes requiring identity verification.

To avoid this, it’s key to offer transparency and security assurances. Clearly explain how personal data is stored and protected, and include visible security certifications and privacy policies.

5. Not offering real-time support

When users encounter a barrier during onboarding and don’t have a quick way to resolve it, they are likely to abandon the process. Unanswered questions, technical errors, or doubts about identity verification can generate frustration and distrust.

To prevent this, implement real-time support, either through smart chatbots or live assistance. Having immediate help reduces friction and increases the onboarding completion rate. Additionally, a smooth and well-assisted user experience strengthens trust in the platform and boosts conversion.

Solutions with Silt

Now that you understand how the onboarding process works and how important it is to convert users into active customers, remember that if details like the amount of information requested, user experience, identity verification, or support are neglected, abandonment rates can skyrocket.

Remember that simplicity, transparency, and timely assistance are key to keeping users engaged.

If you want to improve your onboarding process, Silt can help you optimize it with KYC and KYB facial recognition solutions, providing a fast, secure, and efficient experience for your users.

Don’t lose conversions! Don’t abandon them, contact us, our onboarding process will amaze you (learn from it, haha) 🩵​😎​.